Fix (beer)
FIX is a brand of Greek lager beer. The FIX brewery was founded in 1864 by the Fuchs family in Athens, Greece (which had come to Greece from Bavaria with King Otto) and grew significantly when owned by Karl Fuchs (in Greek: Κάρολος Ιωάννου Φιξ, Karolos Ioannou Fix) . This became the first major brewery in Greece and made many deliviries to Mediterranean countries where beer is now very popular.
FIX (or FIX HELLAS, its most common trademark) became synonymous with beer in Greece, enjoying a virtual monopoly in the country for about 100 years until the mid-1960s, operating a number of factories that also produced soft drinks. International competition affected company sales. It lost first place in the Greek market in 1973 and continued to decline until 1983, when it went out of business.
A FIX legacy is its historic industrial buildings throughout the country. These include one of the most iconic modern structures of Athens, on Syngrou Avenue, designed by architect Takis Zenetos in 1957 (partially demolished in 1994); another historic structure, an early 20th-century FIX factory on Patission Avenue was demolished in 2002 after a battle for its preservation was lost in favor of creating a park.
